Adidas declared "As Adidas NEO Label's new style ambassador, Selena will inspire teens with the label's fresh looks through a three-year partnership until the end-2015."
Selena will be making appearances for Adidas NEO, she will be the face of the line doing commercials and publicising it.
Now the fun part, Selena Gomez will be kind off working with Justin Bieber as he is the spokesperson for this German Sports Brand!
Although Selena will be more involved in it as compared to Justin. She plans to design her own collection of shoes, clothing and accessories.
Selena is excited about this new venture of hers, since she told Teen Vogue
"They know what's going to happen in 2014. They know all the hip stuff, so I almost feel like the underdog coming in and learning about the whole design process."
Selena also expressed her feeling about working with Adidas NEO:
"It is a great partnership for me because Neo really cares about style and having fun with fashion and allowing you to be yourself. This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves."
She even said
"I am really enjoying being involved with the design process and Neo is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can't wait to see the results of our new collection. I'm excited that it also allows my fans to be involved and they can come with me on this journey."
Check out this promotional video:
Check out the promotional photoshoot below.
Proud to be a Selenator
Love and Peace Always
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